Top Drawing & Coloring Apps in Latin America: Q1 2025

In the first quarter of 2025, the top drawing and coloring applications on a unified platform in Latin America demonstrated varied performance trends across downloads, revenue, and active users.

Paint by Number: Coloring Game saw a substantial rise in weekly downloads, peaking at over 435K by the end of March. Although its weekly revenue fluctuated, it reached a high of approximately $421 at the start of the quarter. Weekly active users showed an upward trend, increasing from 1.1M to over 1.2M.

Zen Color - Color By Number experienced a steady increase in weekly revenue, peaking at around $372 in early March. Downloads remained relatively consistent, with a slight dip mid-quarter before recovering to over 173K. Active users saw a gradual increase, ending the quarter at 810K.

Happy Color®: Color by Number maintained strong metrics, with weekly downloads climbing to nearly 249K by the quarter's end. Revenue showed minor fluctuations but remained stable around $460. Active users were consistently high, peaking at over 2.5M in early March.

Coloring & Learn experienced a decline in downloads early in the quarter, but numbers rebounded to over 184K by the end. Revenue remained modest, peaking at $166, while active users saw a decline from 1.9M to 1.5M.

Lastly, Satisfying Coloring showed a notable increase in weekly downloads, reaching over 301K in March. Revenue, although lower compared to others, rose steadily to $103. Active users increased significantly, ending the quarter at 827K.

These insights are sourced from Sensor Tower, where more detailed analyses can be found.